Consumers and apparel manufacturers are looking beyond generic greenwashing and the future of fashion to be more sustainable.

Leading apparel manufacturers in India are turning to eco-friendly practices with unforeseen vigor there is no looking back for the industry, sustainability is a trend that is going to stay.

1. Set the sustainability standard for your brand

Whether you're an existing brand or one that's about to launch, you are going to participate in the sustainability domain. Clothing manufacturers in India emphasize the fact that first you need to define what your customer can expect from your company. It is important to understand the difference between an ethical business and a sustainable business. An ethical company makes sure no person/animal is harmed in the process of apparel

2. Secure a sustainable supply chain

Women's clothing brands in India are trying to add sustainability labels to their products but often the project fails because sourcing is complicated. One way to resolve this problem is by introducing transparency within the supp8 chain where every activity can be tracked.

Small order manufacturers in India are the beginning to incorporate such visibility into the production process where brands can trace all the practices their products have been subjected to.

3. Invest in sustainable businesses

Your sustainable approach as a brand should not be limited to your product items but your overall business practices should also be a part of it. A sustainable business organization should pay due attention to waste generation, carbon footprints, energy conservation, and other factors. For instance, if an apparel manufacturer claims to be sustainable but uses a lot of plastic on packaging, it would definitely reflect badly upon the brand image, making the consumers question your authenticity.

4. Use recycled fabrics

Your environment-friendly brand becomes visible by the smart decisions you make for your company, like the fabrics you choose to manufacture your apparel. The fashion industry has made a lot of progress in introducing relatively sustainable fabrics as viable options for clothing brands.

5. Guide the aftercare of the products

A company that desperately cares about sustainability will not stop caring about if the product is sold but are concerned with the life-cycle of the products. Any sustainable brand should ensure that the products are long-lasting or not, one can provide the buyers with an instructional label stating how to best care for the product to enhance its longevity.